Recall, in November last year, that Google announced the purchase of Fitbit for 2.1 billion dollars. It was expected to close the deal by the end of this year, but has so far not received approval from the European Commission. The regulator and consumer advocates have expressed concerns that buying a Fitbit will allow Google to access data of Fitbit device users, including their physical activity. Google’s recent pledge not to use fitness wristband data to serve targeted ads doesn’t seem to have helped the company get a positive decision from the European Commission.
Google previously noted that the purchase of Fitbit will give the company the opportunity to expand its presence in the wearable electronics market and promote the Wear OS platform. This isn’t the first such deal for Google in recent years. Last January, the company bought an unnamed smartwatch technology from Fossil for $ 40 million and even hired some of its developers.