Website design consulting is the process of outlining, designing, and monitoring a successful web application and ensuring its success rate stays above par. This type of consulting can be used for both new and existing web applications and involve managing tasks related to:
- Finding the right technology or platform to build the project.
- Gathering data around target audiences, competition, and product features.
- Evaluating current websites or apps and identifying challenges related to UX and UI.
- Assisting with the development of the new project and ensuring coding is clean, security is of a high standard, and pages load fast.
- Supporting marketing efforts across various channels.
Web design consulting enables businesses to find fields that can be improved, make the right decisions and execute successful projects that will drive them ahead of competitors.
When Do Businesses Require Web Design Consulting?
Today, having a basic website is not enough for businesses to stand out. They have to ensure they have a strong online presence that generates sufficient traffic and good results when it comes to leads and sales. Let’s explore a few scenarios where businesses need web design consulting services:
- When a business has no online presence. In this case, consulting services will help develop a web strategy, build a unique website, and form relevant, high-quality content across all online channels.
- When a business sees no real results. A website’s success is measured by the amount of traffic, leads, and sales it produces. When a business already has a website but not generating great results, website design consulting services can be used to identify which elements to improve to grow traffic, leads and sales.
- When a business does not have a strong brand identity. Brand identity involves all the elements a business uses to portray the most professional image to its target audience. This is an important part of any business, as it enhances credibility and reliability. Web consulting services can help businesses design and develop effective content that supports their online presence.
- When a business only has a website. When a business has its website designed with another website designer or agency but cannot reach its online goals, consulting can be used to improve the current site or create a new website to produce a stronger online presence. This usually includes a variety of marketing strategies.
- When a business does not have a marketing strategy to promote its website. Websites cannot reach their full potential without effective marketing efforts. When a business uses web consulting services, its website goals can be defined as a strong marketing strategy that can be designed and developed to reach those goals.
- When a business’ website is not responsive. Increasingly more consumers are using their mobile devices to browse the internet. When a business’ website is not working or displaying correctly on all devices, it can miss out on valuable leads. Web consulting services can help a business transform an old website into a highly functional, mobile-friendly site.
- When a business has glitches or errors on its website. Nothing makes visitors click away from a website faster than an error message. If a business has a website with many bugs, glitches, and error messages, or pages load slowly, it can lead to high bounce rates and low conversion results. Web consulting helps businesses to fix any issues and improve page speeds for better leads and sales outcomes.
- When a business is not reaching its sales targets. Web consultants can help businesses implement certain marketing strategies, including SEO, PPC, content marketing, social media marketing, and more. These strategies work collectively to help businesses reach their sales targets.
Web consulting services help businesses to address the above critical issues and create a seamless website that converts moving interest into loyal and true customers.
The Advantages of Using Website Design Consulting Services
With over 1.8 billion websites on the internet, businesses need to invest in professional web design solutions to make their websites stand. For this, it is very beneficial for any business to use website consulting services. Let’s consider all the advantages involved:
1 Step: It saves valuable time
Working with a web design consultant can ensure that projects are completed on time, as they are well aware of the importance of meeting deadlines and expectations. By using website consulting & design services, many issues can be resolved automatically, and the business has time to focus on other core tasks.
2 Step: A more functional website
Using web consulting services ensures that a website is more user-friendly. That is because consultants make sure that websites are designed in a way that businesses do not experience problems later. Consultants can advise which plugins and features will improve the performance and security of websites. Experienced consultants also work to ensure coding is of high quality to avoid problems in the future.
3 Step: Improved visuals
Internet users indeed choose websites that are more visually pleasing. Website development consulting experts can assist businesses in creating websites with high-quality visuals. They can also advise which visuals are most relevant for the business and attract the most visitors.
4 Step: It attracts more customers
The main aim of any website is to get sufficient traffic to boost revenue. Website design consulting services involve finding effective and innovative ways for businesses to enhance traffic. This can include SEO optimization strategies and marketing efforts.
5 Step: Optimizing with the latest mobile technology
Today, websites are designed with mobile technologies in the mind. As a result, search traffic for devices is growing swiftly, showing the value of web pages being mobile-friendly. Web design consultants that offer custom web design, programming and consulting services are typically on top of mobile technology trends and can ensure websites are reliable and responsive.
The Cost of Web Design Consulting
One of the most important parts of using consultancy website design services is the web design consultation costs involved. This differs considerably from country to country. Let’s take a look at the website consultant hourly rate in five countries:
*Rates provided by research done by our in-house Recruitment Team
How to Choose Great Web Design Consulting Services to Empower Your Website
Picking the right website development consulting services is just as important as owning a website. Web design consultants can assist with developing a website that is informative and easy to navigate to enhance website traffic. Let’s explore how a business can choose the most suitable web consulting solutions:
1. Identify website needs. Before any business commits financially to consulting website design solutions, it should confirm what its website needs are. Businesses need to establish if they are starting from scratch, redesigning or updating their website. The goals of the website should also be identified. This can include:
- Generating leads
- Creating brand awareness
- Driving website traffic
- Making the website more user-friendly
2. Research agencies. When needs have been identified, it is time to look for the right web design consulting agency that offers web design services. The best way to establish if a web design consultation agency is suitable for a specific business is to look at reviews from previous clients, view portfolios, and observe case studies. Portfolios typically give great insight into a firm’s experience and creative abilities. Some points to keep in mind when researching portfolios include:
- Are the websites user-friendly and easy to navigate?
- Do the websites adhere to the latest web design trends?
- Do the websites have consistency regarding the graphics, structure, and navigation?
- Are the websites optimized for mobile?
Reviews reveal details on customer service, web designing practices, and the website design consultation agency’s unique approach. The best places to look for reviews are social media, Google, and Yelp.
3. Ensure compatibility. Consultancy web design firms come in all different shapes and sizes. They also have different agency cultures. Ideally, a business wants to work with an agency with a culture that matches the business’s values, vision, and mission. The best ways to identify a website design consultancy agency’s culture include looking at:
- Their mission and values
- Their social media accounts
- Their company profile or About Us page
Appointing an agency that works well with a business’ culture and values is crucial because not only are the two parties going to be working together a lot, but the agency is also managing the business’ brand.
4. Set a budget. Another important part of choosing the right agency is to set a budget. Investing in web site design consulting services is a long-term financial commitment. Therefore, businesses should establish exactly how much they want to spend and find a consulting services provider to offer the best solutions for the price.
5. Communicate. It is always advisable to communicate directly with the agency or consultant to validate experience, skills, and knowledge before hiring. This also provides the opportunity to determine if the web design and consulting agency or consultant’s communication approach is in line with the business.
It can be challenging to choose the most suitable web design consulting company or consultant for a business’s unique requirements and budget. Therefore, it is so important to do thorough research and consider all of the above points before committing to hiring a web design and consulting service.
Mobilunity as a Trusted Web Consulting Provider
Based in Ukraine, Mobilunity is an outstaffing company with over 10 years of experience. We assist businesses in finding the most skilled and experienced web design consultant candidates for their design projects. Our candidates always go the extra mile to ensure they meet and usually exceed expectations when it comes to consultancy for web design.
Over the years, we have worked with a large range of businesses in a wide variety of industries to assist them to complete their web development projects successfully. Some of our portfolios include:
With this project, the aim was to design a highly responsive website and displayed correctly on all mobile devices.
By creating a brand-new website with customized design and functionality, including multilingualism and geo-location features, we helped promote this business and its brand.
We’ve created a highly functional and easy-to-operate website for this client. We also included a motion background and modern parallax effect, so it has a highly interactive design.
Our simple but effective process makes us stand out among competitors. Some of the most viable businesses in the world trust our approach, including Paidy in Japan, XPLG in Israel, Network of Arts in Switzerland, and BYG-E in Denmark. Our approach includes the following three key steps:
- We recruit the right candidates
Our expert team picks candidates according to a business’ ideal candidate profile. We allow them to complete specific tasks and interviews and send the successful candidates an offer confirmed by the business.
Successful partnerships are our passion. Therefore, we help with setting up the environments and configuring necessary processes to ensure flourishing collaborations.
- We assist with ongoing work
Our team focuses on the motivation and staff retention of candidates. We also ensure all contractual commitments and ongoing needs are met.
If your business requires a skilled web design consultant for a new web design project, speak to the expert team at Mobilunity. Find the perfect candidate without hassle!