July 29, 2021

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Apple Celebrates the Year of the Ox with Limited Edition AirPods Pro in Asia – The Verge – Tell It Like It News

February 12 marks the first day of the Lunar New Year, with 2021 ushering in the Year of the Ox and greeting the Year of the Rat. To celebrate, Apple is releasing limited edition AirPods Pro in select Asian countries, with a case branded with a new version of the cow emoji.

Apple has also given an ox-themed makeover to its logo on some regional versions of its website:

The special edition of the AirPods Pro sell for the same price as the regular AirPods Pro, which is just as useful considering you can order them with any text or emoji you want to engrave on the case for free. It’s 1,999 yuan ($ 310) in mainland China, for example, and is also on sale in Hong Kong, Taiwan, Singapore, and Malaysia.

Apple is limiting orders to two per customer, and the AirPods Pro will only be available in retail Apple Stores and Apple’s local websites in each region. The Year of the Ox only comes once every 12 years, so if you buy them you might end up wanting to trade them for a tiger-themed model a year from now, assuming Apple decides to release one.

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