July 29, 2021

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6 low-cost ways to get your business out there (part 2)

Promoting and advertising your business on the web is a must for you digital marketing plan, especially nowadays. Also, your business needs to stand out from the competition and the audience. This way you can build and grow a solid customer base.


The previous blog listed the top three ways to promote your business online. It covers placing your business in local directories and directories, building a website, and creating content.

Ready to discover the other three ways to make your business known online?

4. Optimize the visibility of your website.

What is that?

Your visibility on the world wide web is essential. In addition to strengthening your brand, it allows internet users to see the products or services you offer. It’s not enough to create a website and add content to attract potential customers. Furthermore, it is not enough to publish the site and its contents on the web if it does not rank in the first pages of any search engine. Search engine optimization (SEO), search engine marketing (SEM), keywords and links are just some of the digital marketing initiatives that will drive traffic to your site and possibly convert leads into customers. .

What do you need to do to set it up?

Optimizing a website seems daunting, but you can research and practice working on it. From the progress or website data, you can identify the focus of optimization. Analytics or metrics tools can help you get data and analyze website performance. Then, conduct thorough research on keywords that you can integrate with your content. The next is to optimize the website for on-page, off-page and mobile devices. Acquire backlinks to build your website’s credibility after speeding up page loading.

How much?

The average ranges from $ 500 to $ 50,000 per month.

5. Choose paid advertising.

What is that?

Paid advertising is a marketing technique in which businesses pay an owner or provider of an ad space every time a customer clicks on the ad. This method helps to increase traffic to a website as it ensures the highest ranking in an auction search engine. Another is to run an advertising campaign on platforms like YouTube.

What do you need to do to set it up?

Paid advertising is delicate and requires expertise. Unlike SEO, paid advertising is more profitable when using long tail keywords. These key phrases are more specific and match customers to your business. There is also a need to understand different types of paid ads that are not limited to pay-per-click (PPC) ads or social media ads. Then you can track the results of the paid ads, create a landing page for it, and evaluate the progress of your campaign.

How much?

The costs of paid advertising depend on the platform, be it Google Display Ads or Twitter Ads. Cost per click (CPC) is around $ 1 to $ 5.

One of digital marketing services offers its customers is Pay-per-Click advertising. Our PPC managers are eager to create a highly effective advertising campaign for your business, from guessing effective long tail keywords to optimizing your ad campaign. Contact us today to get started.

3. Take advantage of social media.

What is that?

Social media disclosure is one of the fastest ways to advertise and market to a sizable audience. Social media allows businesses to reach, reach, nurture and interact with new and existing customers. It’s a great way to increase your exposure, presence and brand and generate leads and sales. Facebook alone has around 200 million users in the United States. Other social media platforms such as Instagram, Twitter, Pinterest, TikTok, LinkedIn, YouTube and the like are also gaining large audiences.

What do you need to do to set it up?

Setting up your social media account is a breeze. The first is to set up your profile with the necessary information, especially the NAP data (business name, address and phone number). Create relevant, informative and valuable content and consider adding hashtags. And the promotion doesn’t stop at just one platform. It should work on other channels.

How much?

Similar to paid advertising, social media advertising varies between platforms. However, a month could probably be between $ 4000 and $ 6000 for the campaign.

All things considered

Technology is a game changer. The effectiveness of using brochures, flyers or booklets is significantly lower than using paid ads, social media ads, or SEO. And because people are online, your business needs to be where people can find you too. Otherwise, you risk the expected profit after knowing these ways to make your business known online.

Do you need a one stop shop for your advertising and marketing needs?

Advertising and marketing are key to helping a business grow. Investing with the right knowledge, skills, efforts and tools will help you promote your business in the long run. A professional digital marketing company providing online marketing solutions to support small businesses. Contact your online business solutions, to make your business known online.

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