The Inside Coup® Accelerates Nationwide Expansion with Major Market Franchise Growth

July 18, 2018

The Inside Coup® is expanding its strategic nationwide reach with new franchise territories awarded to deliver the brand’s glossy, upscale direct mail magazine, and digital crossover platforms, to select demographically specific mailboxes in California, Florida and Texas. 

The newly-awarded franchise territories include full-market development for Orange County, California; Naples, Venice and Fort Myers in Southwest Florida; and North Texas, including the fast-growing cities of Plano and Frisco, Texas. The latest franchise agreements expand the coast-to-coast presence of The Inside Coup to over 23 major cities, in six states, in less than a year since the brand launched nationwide franchising. 

“We are beyond thrilled with the accelerated growth The Inside Coup is experiencing,” notes Teri Sullivan, Vice President of Franchise Development. “With our unmatched corporate support combined with the absolute hottest magazine, website and cross platform of digital products to ever hit this industry, we anticipate being the most recognized and effective glossy magazine in mail boxes across the country within the next few years – if not sooner.”

The Inside Coup is set to become the most recognized national brand in the $38.5 billion direct mail industry within the next five years through franchise expansion. The brand is changing the face of direct mail as a “category disrupter” providing local, regional and national businesses with the power of unmatched, advertorial-style direct mail, and on-line and mobile marketing opportunities, in an innovative way. 

As an emerging franchise, prime territories are still available in top media markets across the country—but are going fast. In addition to The Inside Coup’s home markets 

of Phoenix and Scottsdale, previous franchise agreements have been awarded in Columbus, Ohio; Detroit, San Antonio and Austin, Texas; North Orange County and North San Diego in California, with several additional deals pending. Florida, and North Texas operations are hitting the ground running, with the first issues scheduled for publication in September 2018.All territories are slotted for full market development. 

 “We are excited to expand and deliver in these markets and connect with the communities we serve!” Sullivan adds. “If you are in a market where The Inside Coup exists, chances are we already have a fast- track development plan in place. Explore your opportunities to be part of the future of the direct mail industry by viewing our map and markets online at . We’d love to talk with you!” 

For further information, please contact: Teri Sullivan, Vice President Franchise Development at 602-595-6550, ext.1 or .

To learn more about The Inside Coup visit
To view our map and markets, visit

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ABOUT The Inside Coup®

The Inside Coup is an emerging brand, now in six states and over 23 cities, poised to lead the industry with an innovative solution to direct mail marketing. Founded in Scottsdale, Arizona in 2011, by direct mail industry veteran David Sliman, the brand began franchising nationwide in 2017 after selling out all available territory in the brand’s home state. The Inside Coup publishes upscale, advertorial-style magazines that feature strong demographics, circulation, digital crossover, and the best pricing and client services in the market.

Contact: Teri Sullivan
Vice President Franchise Development
602-595-6550 ext 1

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